Free UTM builder
Paste a URL, pick a platform, copy. That’s it.
Enter a valid URL starting with http:// or https://
What do these parameters mean?
utm_source — where the traffic comes from (e.g. google, newsletter).
utm_medium — the marketing channel (e.g. cpc, email, social).
utm_campaign — the campaign name you're running.
utm_id — a unique campaign ID. Fills in automatically for ad platforms via their native macros.
utm_term — paid search keyword, or ad set / placement depending on the platform.
utm_content — the specific ad creative, link variant, or content block.
New templates, UTM tips, and what we ship.
Monthly-ish. Unsubscribe any time.
Latest from the blog
All posts →- guide
TikTok dynamic UTM parameters: the macro guide (and the __AID__/__CID__ trap)
TikTok's dynamic UTM macros are easy to misread — __AID__ is the ad group, __CID__ is the creative. Here's the copy-ready template, the syntax rule, and the ttclid story.
- guide
Facebook & Meta dynamic UTM parameters (and why your builder keeps breaking them)
Meta's dynamic UTM tokens use double curly braces and break the moment you rename a campaign. Here's the copy-ready template, the fb-vs-ig split, and a builder that won't mangle the syntax.
- guide
Agentic traffic: what AI shopping agents do to your attribution
AI agents that browse and buy on a user's behalf break last-click and pixel-based attribution — here's what survives and how to keep a durable signal.