utm.new
Privacy Policy

Privacy Policy

Last updated: April 20, 2026

Short version: we collect as little as possible. Here's exactly what, why, and who else sees it.

What we collect when you use the builder

If you've accepted analytics cookies (see the consent banner or the Cookies link in the footer), we track anonymous usage via AnyTrack, which also forwards events to Google Analytics 4. This records page visits, which templates get selected, and when the copy button gets clicked. AnyTrack uses first-party cookies (_atcid, _atutm) to link visits; GA4 uses its standard _ga / _ga_* cookies.

If you rejected analytics cookies, none of this tracking runs. We respect Google Consent Mode v2 — before you accept, analytics and advertising storage signals are set to denied, which means GA4 buffers cookieless pings and doesn't set cookies.

We do not send the URLs you build to any server. Everything happens in your browser — you paste a URL, the tool tags it, you copy it. Nothing is stored on our side.

What we collect when you submit a form

Two forms on the site may collect data:

  • Notify form (homepage + blog posts): your email address.
  • Contact form (/contact): your name, email, the topic you selected, and your message.

Each submission also includes your AnyTrack click ID (so we can match your message to your browsing context), plus your IP address and user agent (attached automatically by Netlify).

What happens when your browser loads the site

  • Logo.dev serves the brand logos in the template picker. Your browser makes requests to the Logo.dev CDN, which sees your IP and user agent.
  • Netlify hosts the site and collects standard server logs (IP, timestamp, requested URL).

Who we share data with

  • AnyTrack — attribution platform. Receives anonymous tracking events and form submissions via their Collect API.
  • Google Analytics 4 — receives anonymous usage events forwarded by AnyTrack if you've accepted analytics cookies.
  • Google Ads — conversion tracking tag. Loaded only if you've accepted marketing cookies. Tells us whether visitors from a Google Ads campaign ended up using the tool.
  • Netlify — hosting and forms provider. Stores form submissions.
  • Logo.dev — logo CDN. Receives image requests.

We don't sell your data and we don't share it with advertisers.

How long we keep it

  • Anonymous tracking cookies: up to 2 years (AnyTrack default).
  • Form submissions: kept indefinitely unless you ask us to delete them.
  • Server logs: 30 days (Netlify default).

Your rights

If you're in the EU, UK, California, or a jurisdiction with similar privacy laws, you can:

  • Ask what data we have about you.
  • Ask us to delete it.
  • Opt out of tracking (block cookies in your browser, or use a tracker-blocking extension).

To make a request, use the contact form.

Cookies

Only the consent cookie (cc_cookie) is set before you choose. Everything else waits for your decision. You can change your preferences any time from the Cookies link in the footer.

Necessary (always on)

  • cc_cookie — stores your cookie consent choices.

Analytics (opt-in)

  • _atcid, _atcid-pt, _atutm — AnyTrack anonymous client ID, session timestamp, and captured UTM parameters. Up to 2 years.
  • _ga, _ga_* — Google Analytics 4 client and session IDs. Up to 2 years.

Marketing (opt-in)

  • _gcl_* — Google Ads conversion tracking. Used to attribute clicks from Google Ads campaigns to activity on utm.new. Up to 90 days.

Changes

We may update this policy. Significant changes will appear at the top of this page with a new "Last updated" date.

Contact

Reach us through the contact form.