Terms of Use

Short version: utm.new is free to use. Be decent with it. We can't promise it'll always work. Third-party logos and trademarks belong to their owners.

What utm.new is

A free UTM link builder. You paste a URL, pick a template, copy the result. No signup, no payment, no server-side storage of the URLs you build.

How you can use it

• For your own marketing campaigns.
• For your clients' marketing campaigns.
• For research, teaching, or learning.
• Anything else done in good faith.

What you can't do

• Abuse the service — automated scraping, denial-of-service, or attempts to disrupt it.
• Republish our blog content as your own without attribution.
• Misuse the third-party logos and trademarks shown in the builder.

What we don't do

We don't store the URLs you build. Everything happens in your browser. The only data we collect is covered in the privacy policy.

No warranty

The tool is provided "as is" — it's free, it's simple, and we can't promise it'll always be available, accurate, or compatible with every analytics tool. If you need an SLA, use a paid URL builder.

Logos and trademarks

All third-party platform logos (Google Ads, Meta, LinkedIn, Reddit, Pinterest, Snapchat, TikTok, Microsoft Ads, Outbrain, Taboola, YouTube, Spotify, and others) are trademarks of their respective owners. They appear here to help you identify the right template — not to suggest any affiliation, endorsement, or partnership.

Changes

We may update these terms. If we make significant changes, we'll highlight them at the top of this page with a new "Last updated" date.

Questions

Reach us through the contact form.